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With spells at BBH, GCap and ITV, Richard Eyre has become one of media's brightest guns for hire.
1986: Having existed since its launch in 1982 as a creative-only hotshop, Bartle Bogle Hegarty decides to set up its own media department. It turns to Richard Eyre, the media director of Aspect Hill Holliday, as its first media director.
1991: Eyre soon acquires a reputation as the slickest media thinker in town, and when Capital Radio needs a new chief executive, he fits the bill. He oversees a period of rapid geographical expansion on the radio side, as stations are acquired the length and breadth of the country Eyre's tenure is also marked by a steep rise in the radio medium's share of display advertising.
1997: So when ITV, still owned by three separate regional powerhouse companies, begins looking for someone to fill media's nightmare job - chief executive of a network structure that is designed to counter factional infighting - Eyre is made an offer that he can't refuse. He accepts, naturally enough, but he can't help stem the network's inevitable decline in audience share.
2000: ...