AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Media Headliner: 'There's no chance of Channel 4 playing it safe'.(Channel 4 Television Co.)

Campaign

| April 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Channel 4's Kevin Lygo is in bullish mood, maintaining that the broadcaster will continue to take risks, Alasdair Reid writes.

We encounter Kevin Lygo in an irrepressibly buoyant mood. Put it to him that these haven't exactly been the happiest few months in the broadcaster's history and he responds with robust good humour. Actually, he counters, you could argue that it is enjoying something of a golden age.

'We are Channel of the Year (recognised as such at the Edinburgh Television Festival in 2006),' he points out. 'We've won more awards (recently) than any other channel and we've just won an Oscar for The Last King of Scotland. This is a positive time for Channel 4 at a time when TV in general has been under such scrutiny.'

He's particularly tickled, for instance, that Al Gore, the renowned eco-warrior, seems so intimately aware of Channel 4's recent climate change polemic, The Great Global Warming Swindle, and has been responding to its conclusions in recent interviews.

Yes, Lygo is in buoyant mood, but he's also, noticeably, relaxed Suitably so, you might argue. In a year seemingly littered by anniversaries and landmarks, it's perhaps appropriate that Lygo has entered a new phase of his career. He will be 50 in September; Channel 4, the great love of his working life, will be 25 in November; and five, the mistress with which he had a racy, but ultimately unsatisfying, affair, has just celebrated its first decade.

So what better time could there be for him to move upstairs in the hierarchy? With the arrival of Julian Bellamy, currently the controller of BBC3, to take the reins at Channel 4's flagship channel, Lygo will make the step up to become the group's director of television and content, with the controllers of individual channels reporting to him. That includes Bellamy, plus Danny Cohen, the head of E4, and Peter Dale, the head of More 4.

The flagship channel is where the action is, however, and there's no doubting who the new programming star is within the organisation. These situations tend to favour the young pretender. Bellamy will no doubt receive all the credit and plaudits for daring successes, while Lygo will have to carry the can for embarrassing mishaps such as the racism row which surrounded Celebrity Big Brother this year.

Related articles from newspapers, magazines, journals, and more
HOUSE FOR SALE; Channel 4 axe Big Brother after 10 years of fun, fights and...
Newspaper article from: Daily Record (Glasgow, Scotland) August 27, 2009 700+ words
...of Five, said: "Big Brother has been an amazing...original ideas. "Big Brother now needs to be off...big boost for many channels. Even Channel 4 director of content Kevin Lygo admitted: "Big Brother is still profitable...
Channel 4 and Endemol vote for Two Way TV; Cable viewers watching Big Brother...
Press release article from: M2 Presswire May 24, 2001 700+ words
...Two Way TV: Channel 4 and Endemol...viewers watching Big Brother on E4 able to...latest series of Big Brother will see some...between broadcaster Channel 4, independent...producers of Big Brother for Channel 4. Its commercial...
Big Brother evicted; Channel 4 pulls the plug on reality TV show as ratings...
Newspaper article from: The Daily Mail (London, England) August 27, 2009 700+ words
...complaints. Channel 4 said the decision to axe Big Brother would lead to...end point on Channel 4 and it's...years on the air Big Brother has launched...speculation that other channels may come in and save Big Brother from extinction...
Volantis delivers first Channel 4 mobile portal with Big Brother 6; First...
Press release article from: M2 Presswire May 23, 2005 700+ words
...Channel 4 mobile portal with Big Brother 6; First Channel 4 direct-to-consumer...consumer experience around Big Brother. The Channel 4 mobile portal promises...pages viewed each month. Channel 4's Big Brother mobile offering is a cutting...
People who keep an eye on Big Brother; Channel 4 has come up with the ultimate...
Newspaper article from: The Evening Standard (London, England) Hughes-Morgan, Mark July 22, 2002 700+ words
...contract with Channel 4, Big Brother 3 is the ultimate...across digital channels, mobile and...manager for Big Brother interactive...Telewest and Channel 4, sort out...producer of the Big Brother website for Channel 4 The job...
UK broadcaster Channel 4, together with principal software partner Interwoven,...
Press release article from: M2 Presswire December 18, 2002 700+ words
...for Channel 4's Big Brother Online to target...won this award. Big Brother Online has been...Ensuring that the Big Brother site was easy to...Managing Editor of Channel 4 Interactive...five terrestrial channels in the UK, with...
Big Brother's house gives C4 current affairs clout; Once again, the Channel 4...
Newspaper article from: The Evening Standard (London, England) January 18, 2006 700+ words
...leveller, and Celebrity Big Brother has shown once again...somnolence of the Big Brother house, his abrasiveness...going on. Celebrity Big Brother is the mark of a Channel 4 that is enjoying...organ failure. Both channels are funded by advertising...
Celebrity Big Brother axed by TV channel.
News wire article from: PTI - The Press Trust of India Ltd. August 25, 2007 700+ words
Celebrity Big Brother axed by TV channel London, Aug 25 (PTI) Celebrity Big Brother, the British reality TV show which was...believe it is a direct result of the damage Big Brother did to Channel 4's reputation. Ofcom, the regulator...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA