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Between the Lines: Start-up's direct approach.(Brief article)

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| April 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The departure of Phil Nunn and Amy Lennox hasn't come at a good time for OMD, coinciding with it landing the Royal Mail account, a heavily direct and digital-focused piece of business (page 2).

However, it will be interesting to see if their new planning start-up is a success. Unlike other communications planning-type agencies, it seeks to put direct and digital at the heart of its offer. Nunn, in ...

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