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The Work: New Campaigns - UK.(Dare Digital to create campaign for Vodafone Group PLC)(M&C Saatchi London to create campaign for GlaxoSmithKline PLC)(Play Inc. and M&C Saatchi London teams up to create campaign for Royal Bank of Scotland PLC)

Campaign

| April 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
ONE TO LOOK OUT FOR - VODAFONE - CHASE YOUR DREAMS 
CREDITS 
Project: Chase your dreams 
Client: Kay Hoffmann, head of global advertising and innovations, 
Vodafone 
Brief: Demonstrate how the team and drivers have made the most of their 
lives and promote Vodafone's sponsorship of the Vodafone McLaren 
Mercedes team 
Creative agency: Dare 
Writer: Carina Martin 
Art directors: Eduardo de Felipe, Alex Braxton 
Planner: Toby Horry 
Media agency: OMD 
Media planner: n/s 
Production company: Dare 
Director: Perry Price 
Exposure: Online 

As the outstandingly precocious Lewis Hamilton and his rocket-like McLaren team-mate, Fernando Alonso, rip up the Formula One world, Dare ...

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