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The World: New York - Agencies to pitch for dollars 780m Sears media brief.(Sears, Roebuck and Co.)(Brief article)
Sears, the US retailing giant, has called a review of its dollars 780 million media buying and planning account, citing a need to 'improve efficiency and effectiveness'.
The review includes the media assignments for both Sears Roebuck and Kmart. Planning and buying for both traditional and online media are up for grabs.
Sears' current agencies, MindShare ...
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