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The World: San Francisco - Goodby scoops dollars 1.2bn Sprint Nextel account.(Goodby, Silverstein and Partners)(Brief article)

Campaign

| April 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sprint Nextel, the third-largest mobile provider in the US, has hired Goodby, Silverstein & Partners to handle its dollars 1.2 billion assignment.

The appointment comes as major mobile companies struggle to differentiate their offerings in a market which is close to saturation point.

There are currently 230 million subscribers across the US, and it is thought that about two-thirds of Americans likely to acquire a mobile phone already have one. ...

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