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My Agency scoops Grant's whisky task.(Brief article)

Campaign

| April 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

My Agency, which was founded two years ago by Luke White and Nick Wright, has won the global advertising brief for the scotch whisky brand Grant's.

The agency picked up the business after a four-way pitch against three unknown shops.

The incumbent on the account, Lowe Athens, decided not to repitch Agency Assessments handled the review.

My Agency will be briefed with the task of defining the brand's overall strategic direction around the globe.

It will also be responsible for creating global campaigns, which will continue the existing 'Try a different angle' strategy that was launched back in 2005.

Neil Brettell, the global brand director at ...

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