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Casio hires McCann as UK creative shop.(Casio Electronics)(McCann Erickson Birmingham)(Brief article)
Casio Electronics has hired McCann Erickson Birmingham as its UK creative agency after a five-way pitch against undisclosed agencies.
The incumbent, the Manchester-based Cheethambell JWT, has held the business since 2005. It created the 'Casiology' brand identity.
McCann Erickson Birmingham's first campaign for Casio will break nationally this summer; it will primarily target a male audience. The launch of one of its new watches will be tied to an upcoming Hollywood film, scheduled for release this summer.
The remit will be aimed at both trade and consumer audiences. The full scope of work includes the breadth of Casio products, such ...
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...significant way," said Garry Neel, CEO of McCann Erickson Birmingham. "We are confident that our experienced and...a total of 19 agencies. The contract won by McCann Erickson Birmingham will run from March 1, 2006, through September...
- Marketing & PR: McCann-Erickson picks up second Saga contract.(Business)
- Newspaper article from: The Birmingham Post (England) January 27, 2003 700+ words
...has seen Solihull-based McCann-Erickson Birmingham pick up its second Saga...handled by Clarke Associates. McCann-Erickson will implement a through...the account director at McCann-Erickson, sees the arrival of the...