AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
BMB in DM move by winning First Choice.(Beattie McGuinness Bungay )(Brief article)
Beattie McGuinness Bungay is extending its offering by moving into direct marketing.
The agency has just secured the pounds 2 million DM account for the holiday company First Choice. BMB already handles above-the-line duties.
This is the first time that the agency, which was launched in 2005, has handled any sort of DM business.
BMB's first below-the-line work, which will support First Choice's 'Summer of Love' strategy (also created by BMB), will be aimed at attracting early bookers for summer 2008 holidays.
The agency will work closely with the company's internal marketing department ...
- IN BRIEF: First Choice advertising business.(First Choice Group contracts...
- Magazine article from: Marketing Week July 28, 2005 700+ words
Beattie McGuinness Bungay has been added to the shortlist for the #4m First Choice advertising business alongside HHCL/Red Cell and Karmarama. Abbott Mead Vickers.BBDO was originally shortlisted but was forced...
- BMB secures TUI Travel LateRooms website account.(Beattie McGuinness...
- Magazine article from: Marketing Week November 15, 2007 700+ words
Beattie McGuinness Bungay (BMB) has scooped a brief...handles advertising for First Choice. TUI group, owner of...operations with UK rival First Choice Holidays earlier this year...advertising business for First Choice in September last year...
- NANDO'S: Not just chicken and chips.(Beattie McGuinness Bungay)(Nando's UK)
- Magazine article from: Marketing Week June 26, 2008 700+ words
...last week). The chain has also appointed ad agency Beattie McGuinness Bungay to its account, moving out of agency Hooper Galton. Hiring...do TV, but we want to be seen as the local restaurant of choice," he says. Euromonitor research analyst Sitanta ni Mathghamhna...
- ENERGY: Npower drops cricket stars to 'reflect mood' of recession.(Beattie...
- Magazine article from: Marketing Week May 28, 2009 700+ words
...experiential marketing. A television campaign, created by Beattie McGuinness Bungay and Aardman Animation, will break ahead of the first test...offers selected dual-fuel monthly direct debit customers a choice of #100 off their annual energy bill or alternatives that...
- Beattie McGuinness Bungay picks up Heinz ad account for sauces.(Beattie...
- Magazine article from: Marketing Week April 13, 2006 700+ words
Beattie McGuinness Bungay (BMB) has won a place on the Heinz roster after being handed the advertising business for its sauces. It is understood that...
- MOVES: Beattie McGuinness Bungay.(Beattie McGuinness Bungay to hire Andreas...
- Magazine article from: New Media Age January 15, 2009 700+ words
Creative agency Beattie McGuinness Bungay has hired Andreas Zaremba as digital producer. He was previously at creative agency Play and worked on accounts for Foster's, the BBC, the BMI and RBS. Copyright: Centaur Communications Ltd. and licensors
- Spotlight.(French Connection Group PLC's marketing contract with Beattie...
- Magazine article from: Advertising Age Jardine, Alexandra February 20, 2006 700+ words
...Alexandra Jardine Marketer: French Connection Agency: Beattie McGuinness Bungay, London French Connection launches a typically edgy campaign...TBWA London last May to set up his own agency, Beattie McGuinness Bungay. A typically controversial U.K. TV and cinema spot...
- IN BRIEF: Beattie McGuinness Bungay.(advertising contracts of IKEA...
- Magazine article from: Marketing Week June 14, 2007 700+ words
Beattie McGuinness Bungay has won the #12m UK advertising business for Swedish furniture retailer Ikea following a pitch against Wieden & Kennedy...