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M2M to handle Links of London brief.(Brief article)
Links of London, the upmarket UK jeweller, has appointed the OMD-owned agency M2M to handle its media planning and buying.
The appointment of the agency, which followed a pitch against three other agencies, coincides with ambitious expansion plans outlined by Links of London, following its acquisition by the Greek luxury goods company Folli Follie. More2 previously held the account.
Links of London, launched in 1990 by the husband-and-wife team of John Ayton and Annoushka Ducas, sells its silver and gold products via standalone stores and concessions in department stores. It has hired M2M to work in key markets such as the UK, the US and Hong Kong.
Its spend is currently below pounds 1 million, but this is likely to increase to around pounds 1.5 million with support for the launch of a new watch collection in the autumn.
The new owner of Links of London has outlined ...
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