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Charles Tyrwhitt, the mail-order shirt company, is reviewing its direct marketing account, which is backed by a pounds 6 million spend.
The luxury shirt retailer, a heavy user of catalogues and inserts in newspapers and magazines, is speaking to agencies about a brief to handle all of its brand communications across its mail-order clothing line, online ordering system and high-street stores.
The move follows the appointment of the marketing director, Alison Lancaster, who joined the company from John Lewis in August 2006.
Charles Tyrwhitt ...