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Shirt retailer kicks off pounds 6m DM review.(Charles Tyrwhitt)(direct marketing)(Brief article)

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| April 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Charles Tyrwhitt, the mail-order shirt company, is reviewing its direct marketing account, which is backed by a pounds 6 million spend.

The luxury shirt retailer, a heavy user of catalogues and inserts in newspapers and magazines, is speaking to agencies about a brief to handle all of its brand communications across its mail-order clothing line, online ordering system and high-street stores.

The move follows the appointment of the marketing director, Alison Lancaster, who joined the company from John Lewis in August 2006.

Charles Tyrwhitt ...

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