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Shops to compete for Royal Mint brief.(Royal Mint Trading Fund)(Brief article)
The Royal Mint is approaching top-ten agencies to find a partner to handle its pounds 2 million creative account.
The company sent out a tender notice last week, which agencies must respond to by 27 April. The Royal Mint will then put together a long list.
The winning agency will be briefed with creating both commercial and trade-advertising material, as well as commercial catalogues and manuals for the Royal Mint's Collector Coins and Classics range of products.
It will also need to create an overarching strategy for the company as it looks to re-establish its brand.
The tender will be ...
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