Blow for Publicis as Fallon scoops Dairy Milk project.(Cadbury Schweppes PLC)(Fallon London)(Publicis London)(Brief article)

Cadbury has briefed Fallon to create a new campaign for its Dairy Milk brand, in a move that sees Publicis London's grip on the pounds 14 million UK Cadbury account weaken.

Fallon's Dairy Milk campaign, which is understood to include TV, is scheduled to break later this year. It will replace Publicis' Dairy Milk work that saw two generations of couples courting each other by offering the chocolate to a fellow passenger.

This is Fallon's third Cadbury brief. The agency won the Bournville account at the end of last year and also handles the The Natural Confectionary Company. The shift is seen as a desire to source Fallon's sharper ...