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Alderson named as DM Authority chief.(Matti Alderson appointed at Direct Marketing Association)(Brief article)
The Direct Marketing Authority, the industry's independent regulatory body, has named Matti Alderson as its new chairman.
A former director-general of the Advertising Standards Authority, Alderson replaces John Bridgeman, who has stepped down after completing his second term in the role.
Alderson is the managing director of FireHorses, which provides advice on regulatory policy and strategy to clients in the public and private sectors. She is also an active press complaints commissioner.
Alderson, who co-founded the European Advertising Standards ...
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