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The OMD Digital chief, Amy Lennox, and its head of direct response, Phil Nunn, are leaving the agency in order to launch a start-up.
The news comes as OMD is about to take on the Royal Mail brief, which will demand digital and direct expertise.
Lennox, the head of OMD Digital, and Nunn, an executive director at Manning Gottlieb OMD, will be launching a digital and direct response- focused agency,
The pair have yet to name the planning-led agency, and are also expected to recruit at least one further partner to launch the operation.
Sources close to the duo suggest that they have identified a demand for a planning agency with a direct and digital focus following a series of more creatively led communications planning ...