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OMD UK scoops Royal Mail brief.(Brief article)
OMD victorious following lengthy pitch process as Carat, the ten-year incumbent, loses pounds 18m account.
Royal Mail has appointed OMD UK and its sister agency WWAV Rapp Collins Media to handle its pounds 18 million media planning and buying account.
The appointment is a blow to Carat, the incumbent of ten years, which had been expected to retain the business.
OMD, which pitched alongside WWAV against Carat, PHD and MediaCom, won after a procurement-led process that started last autumn.
Agency sources suggest that Carat was told last week that it would be losing the business. As Campaign went to press, Royal Mail was still claiming that it had yet to make a final decision about a winner. However, OMD was in final contract negotiations.
In addition to media planning and ...
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