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Euro RSCG dumped from Volvo ad pitch.(Volvo Car Corp.)(Euro RSCG Worldwide Inc.)(Brief article)
Euro RSCG has lost the global pounds 76 million advertising task for Ford's Volvo division, after failing to make it to the final round of the global review. The Amsterdam agency 180 was also eliminated.
The news leaves Fallon Worldwide in Minneapolis squaring up against a team comprising the independent London agency Nitro and the Boston-based Arnold Worldwide, which, like Euro RSCG, is owned by Havas.
The final shoot-out will bring to a close one of the most high-profile global pitches of 2007, with a decision expected in four weeks' time. At the end of February, latecomer Goodby, Silverstein & Partners, which had teamed up with 180 Amsterdam, withdrew from the pitch to pursue another car account, thought to be Hyundai.
Both teams will present their final ...
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