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Doubts over ITV football deal.(Brief article)
Despite the assertions from the ITV executive chairman, Michael Grade, that the broadcaster has paid the 'right price' for live rights to FA Cup and England matches, some media agencies have expressed doubts that it will make a return on the deal.
Last week, ITV and Setanta were successful in a pounds 425 million bid for the rights, with ITV spending an estimated pounds 275 million over four years for its package of games. Grade said the cost of the rights, around pounds 70 million a year, would come from ITV's pounds 1 billion programming budget.
Matthew Platts, the managing partner at Vizeum UK, said: 'ITV has already invested heavily in football with the Champions League and the World Cup, and there is evidence to say from an ROI point ...
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