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Johnson & Johnson, whose brands range from Benylin to Band-Aid, has put its pounds 1.5 billion global media and planning account into review.
All of its roster shops, which include Interpublic's Universal McCann and Initiative, Omnicom's OMD and WPP's MindShare, are expected to take part in the contest.
The review had been on the cards ever since J&J's acquisition of Pfizer's over-the-counter drug and personal care business in 2006. J&J followed this by dropping Carat, which handled the Pfizer business, from its roster.
Figures published last month ...