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Fallon loses dollars 600m CitiBank business.(Fallon Worldwide)(Brief article)
CitiBank has moved its dollars 600 million global corporate branding account out of Fallon and into its sister network Publicis.
The financial services company was Fallon's largest account, and the departure is a blow to the network's Minneapolis headquarters.
The shift to Publicis is understood to follow an intervention from Publicis Groupe's chairman, Maurice Levy, to ensure the business stayed within the group.
Fallon's grip on the business was questioned last year when the company looked outside of Fallon for an pounds 8 million pan-European brief to launch a new product called Equity ...
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