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Google to sell ads for Dish Network.

San Jose Mercury News (San Jose, CA)

| April 03, 2007 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Ryan Blitstein

Apr. 3--Google continued its expansion into off-line advertising Monday, announcing a television ad sales partnership with satellite-TV company EchoStar, the companies said.

EchoStar Communications, based in Englewood, Colo., operates the Dish Network service, which has more than 13 million customers nationwide, making it the second-largest satellite-TV provider after DirecTV. Google is setting up an online system to allow advertisers to buy time slots and track viewership of ads served to Dish Network customers.

The Mountain View Internet company gets most of its revenue from Web-site advertising, but during the past year it…

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Source: HighBeam Research, Google to sell ads for Dish Network.

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