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E-mail marketing still packs a punch.
You may think the punch is gone from e-mail, that spam has killed it and that it doesn't work anymore.
A new study from Forrester, entitled, "Email Marketing Comes of Age," reveals some unusual findings that shed new light on what is happening in the inbox these days.
"There has been a lot of concern that e-mail has lost its effectiveness because it has not grown rapidly, but the aggressive interest in e-mail has only normalized," Ms. VanBoskirk, the study's author said. "It should not be a concern that it's lost its effectiveness, it is still very powerful. It's just that it's become like direct mail, which is still an effective marketing tool, but ...
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Source: HighBeam Research, E-mail marketing still packs a punch.