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Beijing's Big Push; As anti-Americanism grows, China is learning the value of good PR and beating the United States at its own game.(public relations)
Byline: Joshua Kurlantzick (Kurlantzick is a visiting scholar at the China Program of the Carnegie Endowment for International Peace. This essay is adapted from his forthcoming book, "Charm Offensive: How China's Soft Power Is Transforming the World.")
Last week Chinese president Hu Jintao arrived in Russia for a three-day visit. Remarkable as the trip itself--not long ago, Chinese leaders rarely left home--was the way Hu was feted by this former enemy. Russia has declared 2007 the "Year of China," and plans to hold hundreds of China-related business, educational and sports events in the upcoming months. Hu and Russian President Vladimir Putin presided over the opening of a massive new Chinese-culture exhibit in Moscow and pledged to build a series of cooperative energy projects. They also agreed to work toward aligning their stances at the United Nations.
Putin's bear hug was no anomaly, and though done for good strategic reasons, also reflects Russian public opinion. Even as relations between Moscow and Washington continue to sour, China is growing more popular than ever; a major public-opinion poll last year found that most ordinary Russians now think China has "a positive impact on the world" and that the United States has a negative one. And Russians are far from alone in these sentiments. Over the last five years, while anti-Americanism has surged around the globe, Beijing has worked ...
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