Brochures should be written with specific reader in mind. (Small Business Strategies)

Brochures are a standard marketing tool for many small businesses. If you are getting ready to do one for your business or are ready for an updated version, here are some ideas for creating a brochure that effectively will market your business.

Before you begin work writing, designing or printing your brochure, you must establish the purpose of the brochure. "Getting more business" isn't specific enough.

With that purpose in mind, your brochure will be too general, and it's unlikely anyone would take action as a result. Instead, figure out as specifically as possible who is going to read your brochure and what you want them to do as a result of reading it. Do you want them to keep your …