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Fallon scoops BBC Radio brief.

Campaign

| March 30, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Fallon has won the task to rebrand the BBC's portfolio of radio stations. The agency will be responsible for designing new logos for the stations and incorporating them into new TV frames in BBC Radio television advertising.

Fallon beat the design companies Lambie Nairn, Wolff Olins, The Partners and Red Bee Media, the former BBC in-house design department, to the task.

The pitch is understood to have been led by Mark Elwood, the Fallon head of art.

The rebrand is in addition to Fallon's …

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