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SEARS BEGINS PRIVATE LABEL PUSH.

Footwear News

| March 19, 2007 | COPYRIGHT 1999 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Natalie Zmuda

NEW YORK - Sears, Roebuck and Co. is ready to ramp up its private-label footwear program.

Since the formation of Sears Holdings Corp. in 2005, both the Sears and Kmart divisions of the company have been focused on re-energizing their private-label offerings. To that end, in May 2005 a design studio was established in New York's Soho neighborhood.

Although apparel has, so far, been the main focus of those efforts for the Sears division, the retailer is now setting its sights on footwear.

During an interview at the design studio, Lisa Schultz, EVP of apparel for Sears Holdings, shared the retailer's vision for its…

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