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Lazarus brings out of print back to life.

Information World Review

| February 05, 2007 | COPYRIGHT 2007 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Tracey Caldwell

Lazarus brings out of print back to life

Tracey Caldwell

Cambridge University Press profited to the tune of [pounds sterling]500,000 in 2006 from its Lazarus programme for putting out-of-print books back in circulation. Sales are driven largely by online second-hand book markets such as Amazon.

Lazarus uses digital printing technology to make available again books that have gone out of print to make way for new titles.

"The out-of-print revival has been proven in terms of concept," said Rufus Neal, manager of digital business co-ordination at CUP. "Every year we have 1,500 books go out of print and publish 1,500 new books."

Of CUP's 24,000 paperback and hardback titles, 70% sell fewer than 50 copies a year, and 40% sell fewer than 10 a year.

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