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Brave new worlds.(Product/service evaluation)
Byline: David Tebbutt
Brave new worlds
On hearing about Linden Lab's Second Life, many professional people dismiss it as pointless. After all, with enough going on in their first life, why on earth would they want a second? A visit to the site usually confirms their suspicions. Who wants to spend time creating an avatar -- a 3D caricature -- and then trundle around a strange, virtual world bumping into peculiar-looking characters who sometimes do and say odd things?
The question is usually rhetorical, but the true answer is that if Second Life makes life better for an individual or an organisation -- however they choose to measure 'better' -- ...
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