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Leaked plan to attack open access has science in uproar.
Byline: Mark Chillingworth
Leaked plan to attack open access has science in uproar
Mark Chillingworth
Hiring a PR agency to take control of the open access (OA) debate has backfired on the Association of American Publishers (AAP) and three of its most prominent members, John Wiley & Sons, Reed Elsevier and the American Chemical Society.
The scientific and information sectors have greeted with derision the news that the STM giants have engaged the services of "PR pitbull" Eric Dezenhall, a PR agent noted in the US for his work on behalf of disgraced Enron CEO Jeffrey Skilling.
Dezenhall honed his particular brand of PR as a communications officer in the Reagan White House. Business Week described his Washington DC-based PR company, Dezenhall Resources, as "occupying a small niche in the public relations business" which lists its practice areas as marketplace defence, crisis management, litigation support and celebrities.
Defending its choice of PR agent, the AAP would only release a statement saying: "Not-for-profit and commercial publishers, as a group, have a responsibility to make the case on important issues regarding science and research."
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