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Tide increases line of compacted, high efficiency laundry detergents.
(From Chemical Business NewsBase - Press Release)
Tide announced the 1 Mar 2007 launch of its new compacted high efficiency (HE) liquid laundry detergents available in variants Tide HE with Bleach Alternative and Tide HE with Febreze Freshness. The introductions, which offer consumers more high efficiency detergent options, are part of the company's North America expansion of a 2X compacted formulation in 2007-2008. The line extension underscores the brand's commitment to sustainability and providing products that are a right step for consumers. Not only does HE technology save money and energy, but the new compacted HE detergents also allow for smaller bottles that …
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