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But Wait, There's More...(BWTM)
Naming rights gone way wrong
Jim Stewart used to be your average NASCAR fan. On May 5, though, he will be a NASCAR race. Stewart won a contest held by Crown Royal for the naming rights to a Nextel Cup race. May's Nextel Cup Richmond race will be called the "Crown Royal Presents the Jim Stewart 400.''
Society Notes
Daytona Edition
The Orlando Sentinel reports that following the Daytona 500, someone hacked into an electronic sign on the side of Interstate 4 intended to alert drivers to an exit. The new message: "NASCAR sucks. Go home.''
Florida DOT officials said someone with the right kind of keyboard and a password changed the sign as hundreds of thousands of race fans poured into the area. "There are just people that are inclined to use our means of ...
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- Press release article from: PR Newswire May 3, 2007 700+ words
...Message Heading into 'Crown Royal Presents The Jim Stewart 400' at Richmond...Saturday night's "Crown Royal presents The Jim Stewart 400" NASCAR Nextel...Saturday night's "Crown Royal presents the Jim Stewart 400" marks the second...
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- Press release article from: PR Newswire March 6, 2007 700+ words
...comes on the heels of Crown Royal's landmark "Your...International Raceway to Jim Stewart of Houma, LA. Stewart...will be called the "Crown Royal presents the Jim Stewart 400." For the second consecutive year, Crown Royal is the primary sponsor...
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- Press release article from: PR Newswire February 16, 2007 700+ words
...Raceway to be Named Crown Royal Presents the Jim Stewart 400 DAYTONA...officially be titled "Crown Royal presents the Jim Stewart 400," marking...Congratulations to Jim Stewart for winning the...terrific partners at Crown Royal Championship ...
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- Press release article from: PR Newswire May 3, 2007 700+ words
...Saturday Night - 'Crown Royal Presents The Jim Stewart 400' RICHMOND, Va...fan, hence, the "Crown Royal Presents The Jim Stewart 400" will take place...senior brand manager, Crown Royal. "Jim Stewart is now a part of sports...
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...actions and would be consistent. Who is Jim Stewart? Tonight's race, Crown Royal Presents the Jim Stewart 400 is named for the race fan who won Crown Royal's contest. Stewart was among 15,000...
- Crown Royal(R) Reserve(TM) Receives a Dapper New Look.
- Press release article from: PR Newswire October 2, 2008 700+ words
Crown Royal Re-launches Special Reserve(TM...PRNewswire/ -- Diageo, the makers of Crown Royal(R) Canadian Whisky, America's...whisky brand, has re-launched its Crown Royal(R) Special Reserve(TM) whisky...
- Crown Royal Becomes First Ever Spirits Company to Sponsor Nextel Cup Team.
- Press release article from: PR Newswire February 10, 2005 700+ words
...Shootout in the colors of new sponsor Crown Royal. In the process, he will become the...sponsors. In this inaugural season, Crown Royal Championship Racing will utilize its...Responsibly." "We're excited that Crown Royal will lead the spirits industry into...
- Crown Royal and Defending NASCAR Champion Kurt Busch Promote Designated Driving...
- Press release article from: PR Newswire August 2, 2005 700+ words
...driving off the track by partnering with Crown Royal in its signature "Safe Rides Home...responsible drinking and getting home safely, Crown Royal and Busch will launch a fleet of No...rides in replicas of the purple and gold Crown Royal No. 97 Ford Taurus -- some will even...