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Carphone Warehouse dumps Big Brother.(Carphone Warehouse Group PLC)(Brief article)

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| March 09, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Carphone Warehouse is severing all ties with Channel 4's Big Brother after the racism row surrounding Celebrity Big Brother 2007.

Carphone Warehouse has sponsored the reality TV show for the past three years, and when the furore surrounding Celebrity Big Brother kicked off, it said it would continue to support the main summer series.

However, Channel 4 is now in talks with other 'high-profile' brands for the pounds 2.5 …

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