A branding overview.

(From Business Recorder)

The Brand Management & Communication function is a relatively new phenomenon at PSO. The department was initiated just six years ago. The department's core focus area was to initiate and establish a branding philosophy within the erstwhile supply-driven organisation.

Whereby an infrastructure for differentiating its brand portfolio was the need of the hour, given the fiercely competitive arena dominated by PSO's main competitors, which are also global giants.

Today, PSO prides itself in having introduced an unending series of industry firsts, from transparent pricing on monoliths, state-of-the-art business centers, round-the-clock internet access via kiosks at our stations, provided throughout Pakistan (including remote locations such as Gilgit, …