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Media: Double Standards - 'Our ambition is to be everywhere children are'.(Turner Media Innovations)(dialogue with Bobi Carley and Ian Dowds)(Interview)
Two figures in the fiercely fought arena of children's TV talk about threats to ad revenues, content quality and what children actually want from their programmes.
BOBI CARLEY - children's director, Viacom Brand Solutions
- Who are the biggest advertisers on children's TV?
The large toys and games companies are the leading spenders. These are followed by certain FMCG clients that are targeting family viewing.
- What effect are the food advertising restrictions having on revenues?
There's no doubt that Ofcom's announcement was tough for the dedicated children's channels, but the change in spending patterns has been evolving over several years. It's very positive how certain brands have changed the way they communicate and the way their brand messaging has changed. VBS's focus now is to be even more innovative and creative in our approach.
- Do you expect more restrictions on advertising to children?
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