Media: Things we like.(briefs)

SAINSBURY'S ITV DRAMA PREMIERES SPONSORSHIP

We think Sainsbury's is using this sponsorship, now two years old, very effectively. The idents, rather than the usual irritating tat, are well produced and the short recipe ideas are proving extremely useful. We also like the fact that the sponsorship is backed with recipe cards in-store and with online activity.

TIM MARLOW ON HOGARTH

This art programme, broadcast last week on five, had us riveted to the screen. While it was essentially confined to art critic Tim Marlow and Private Eye editor Ian Hislop mincing around a gallery analysing Hogarth paintings and prints, it still made for some fascinating and enlightening viewing. Hogarth's grip on his subjects and satirical eye really came through in the show, mainly as a result of Hislop's observations on how many of his targets are still relevant today.

SKY'S PROMOS TO VIRGIN MEDIA CUSTOMERS

Last Sunday night, Sky launched a TV campaign on its feed to cable customers which highlighted the squabble over carriage that might mean cable customers lose access to Sky One programmes. The ads, featuring characters from top shows such as The Simpsons and 24, claim that Virgin is going to deprive its viewers of the best programming (or 'TV that you love' in Sky's words) and urges viewers to complain or switch to Sky Bitter, yet inspired marketing.

MEDIACOM'S NEW OFFICES