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Zenith's table gives a snapshot of media owners' control.
We all love a league table - so it's odd, really, that no-one's done this one before. ZenithOptimedia's latest report is a ranking of the world's top media owners based on the revenues from activities that support, or are supported by, advertising.
The top 30 media owners generate a total of dollars 215 billion in media revenues and, perhaps predictably, Time Warner is top of the pile with ad-related revenues of almost dollars 30 billion - approximately 13 per cent of the total recorded in this table. Its revenues are almost twice those of the second-placed News Corporation on pounds 16.7 billion.
The highest-placed non-US-based company is Bertelsmann (dollars 9.6 billion) and the top UK entry is BSkyB on pounds 6.7 billion. All figures are for the 2005 calendar year or nearest equivalent.
Obviously, given that this is a first snapshot, there's no comparative data - no indication, for instance, on whether or not, on a global scale, media owner control of ad markets is continuing to consolidate.
Many analysts believe it is. If the report becomes an annual event, as ZenithOptimedia hopes that it will, we'll surely arrive at a more accurate fix on that phenomenon.
1. Apart from a brief period in the late 80s (when, following a series of acquisitions, Bertelsmann threatened to overtake), Time Warner has in living memory always been the biggest gorilla in the media jungle.