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The World: Chicago - CareerBuilder puts dollars 40m brief up for review.(contracts with Cramer-Krasselt Co.)(Brief article)
CareerBuilder, the online jobs site, has put its dollars 40 million account into review after the Super Bowl ads produced by its agency, Cramer-Krasselt, failed to rank in USA Today's viewer poll.
The agency said it has resigned the business after a five-year relationship, which saw CareerBuilder surpass Monster in total listings and online traffic.
The split was followed by a stinging attack on the client by the agency's president, Peter Krivkovich: 'To our amazement, to our total ...
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