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Emerging markets boost WPP profits.(Financial report)(Brief article)
WPP's investments in the emerging economic superpowers of India and China and in internet-related business were key factors in the group's 14.5 per cent profits rise last year.
Sir Martin Sorrell's marketing communications group this week exceeded analysts' expectations by announcing pre-tax profits of pounds 766.3 million for 2006.
And the company remains bullish about its prospects for this year, as the upcoming US presidential election and the Beijing Olympics boost adspend.
WPP, which expects China to become its third-largest market by the time the Olympics take place in 2008, has been pursuing a policy of snapping up modest-sized operations in China and India.
At the end of last year, its Ogilvy & Mather subsidiary acquired 70 per cent of Beijing Century Harmony Advertising, a leading Chinese ...
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