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Two former board directors of Claydon Heeley Jones Mason have launched a London-based start-up, and won the Callaway Golf pan-European account as their first piece of business from the incumbent, Young & Rubicam.
Amp comprises the creative partner, Simon Haselhurst, an ex-creative director at Claydon Heeley; the managing partner, Ben McCormack, its group business director until last year; and the planning partner, Craig Harries, who was at WCRS as the planning director on Churchill Insurance and BMW until he left in December.
Haselhurst and McCormack both worked on the Callaway Golf account when it was at Claydon Heeley, up until its move to Y&R Worldwide three ...