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MCBD scoops pounds 7m Vision Express and Edge.(Miles Calcraft Briginshaw Duffy)(Brief article)
Miles Calcraft Briginshaw Duffy has picked up two new accounts, beating Publicis to the pounds 7 million Vision Express brief, as well as landing the pounds 4 million Edge business.
MCBD beat Publicis in a final shoot-out for the optical retailer's business, and saw off Quiet Storm and The Engine Group for Edge.
Edge is an educational foundation that is seeking to change perceptions of vocational and practical learning opportunities among young people, parents and educational stakeholders.
Via a mixture of through-the-line communications, with an estimated spend of pounds 4 million a year for three years, MCBD will be charged with informing the scheme's core audience about its benefits, as well as engaging them in imaginative ways of promoting the vocational debate.
A backer of the foundation is MT Rainey, who was included on the client panel and watched ...
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...always going to be a difficult summer for Miles Calcraft Briginshaw Duffy (MCBD) from the moment its newest and...months that include the Department of Health and Vision Express. The agency is on the pitch list for Premier...
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- Magazine article from: Marketing Week October 11, 2007 700+ words
...Jonathan Durden is understood to be leaving Miles Calcraft Briginshaw Duffy just six months after being appointed as...MCBD, which handles the Waitrose, Tetley and Vision Express accounts, and is also a COI roster agency, is...
- Miles Calcraft to merge with How.(Miles Calcraft Briginshaw Duffy)(Brief...
- Magazine article from: Marketing Week November 17, 2005 700+ words
Miles Calcraft Briginshaw Duffy is to merge with How after the smaller agency started...will be effective from next week and was announced to Miles Calcraft Briginshaw Duffy staff yesterday (Tuesday). It is understood that no...
- Miles Calcraft Briginshaw Duffy.(Digests)(Brief Article)
- Magazine article from: Marketing Week October 21, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created an integrated outdoor, press and radio campaign to support Operation Trident, the Metropolitan Police's initiative to fight gun crime in London's black communities.
- Miles Calcraft Briginshaw Duffy.(Digests)(created a TV campaign for P&O...
- Magazine article from: Marketing Week September 18, 2003 700+ words
Miles Calcraft Briginshaw Duffy has created a TV campaign for P&O Cruises, which focuses on the new destinations and experiences a cruise offers rather than the ship, with the strapline: 'P&O Cruises. There's a world out there.'
- Miles Calcraft Briginshaw Duffy wins BoxClever rentals...
- Magazine article from: Marketing Week July 24, 2003 700+ words
TV and video rental company BoxClever has appointed Miles Calcraft Briginshaw Duffy to its 1m [pounds sterling] advertising business, after a three-way pitch against Leagas Delaney and an undisclosed...
- Miles Calcraft Briginshaw Duffy.
- Magazine article from: Marketing Week November 30, 2000 700+ words
Miles Calcraft Briginshaw Duffy has created a Christmas TV campaign for Thorntons, which will break on December 1. It is the agency's first TV work for the confectioner since it won the account earlier this year.
- Miles Calcraft Briginshaw Duffy.(Digests)(campaigns)(Brief Article)
- Magazine article from: Marketing Week July 15, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.