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AND in pitch to sell ad space for others.(Associated Northcliffe Digital)(Brief article)
Associated Northcliffe Digital, the online arm of Associated Newspapers, is to pitch for business to sell space on other media owners' websites.
Last year, AND created a centralised ad sales unit to sell display advertising across its own sites, and now it wants to use its expertise to sell space for third parties.
Andy Hart, the managing director of AND, said that one area of growth for AND would come from 'leveraging the sales team to win other business'. Hart said that AND's experience in dealing with more than 10,000 advertisers across its various sites would make it ...
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