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<a href="http://www.accessmylibrary.com/article-1G1-160014533/euro-rscg-loses-orange.html" title="Facts and information about Euro RSCG loses Orange task to Fallon.(Euro RSCG London)(Orange PLC)(Fallon London)(Brief article)">Euro RSCG loses Orange task to Fallon.(Euro RSCG London)(Orange PLC)(Fallon London)(Brief article)</a>
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Euro RSCG loses Orange task to Fallon.(Euro RSCG London)(Orange PLC)(Fallon London)(Brief article)
Euro RSCG has lost its Orange UK business-to-business account to Fallon, having won the brief only a year ago.
The appointment, which was made without a pitch, means Fallon will create an integrated consumer and commercial campaign for the company.
The decision to appoint Fallon to handle all UK communications for the mobile phone brand is understood to stem from disappointment within Orange at the quality of creative work coming from Euro RSCG London.
But a source close to the account at Euro RSCG revealed that the majority of work the agency produced was adapted from the creative that came out of BETC Euro RSCG, the Parisian lead agency on the account.
'Orange UK had always indicated that it wanted its ...
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