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Complaints mount against Trident ad.(Cadbury Schweppes PLC chewing gum advertisment controversies)(Brief article)
Advertising watchdogs are to investigate a TV ad for Trident chewing gum after being inundated with complaints that it is racist.
The Advertising Standards Authority decided to act after the number of complaints against the ad had reached 85 by Wednesday afternoon.
The JWT ad for the Cadbury Schweppes brand features a Jamaican comedian on stage complaining about the blandness of chewing gum.
But his opinion changes when he is handed a pack of Trident and he begins a personal crusade with the slogan: 'Mastication for the nation.'
Mike McKenna, the JWT senior creative who ...
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