Niche marketeers.

(From The Nation (Thailand))

Byline: The Nation.

Bucking the trend of bad times in the local auto industry, two companies have made their mark catering to a specific clientele

The Thai automotive market may not be experiencing the best of times. That, however, is with reference to the total market. But look hard, and you will find niches. These include cars that are sold to the elite, those who want something that auto companies cannot officially provide. The result of these needs has led to the emergence of a grey market of importers like SEC and Eton.

These two companies claim to be the largest automotive importers in the market. While SEC has chosen to go …