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The Insider: Galaxy network.
In a bid to grow its dominant share of the influential 15- to 34-year- old demographic, the Galaxy radio network is to bolster its digital output with a new weekly show highlighting dance label Defected's catalogue.
Born out of the success of Defected's own podcasts - which have regularly attracted more than 70,000 downloads - the show will sit alongside existing specialist programmes on Galaxy digital from Pacha's Sarah Main, Hed Kandi, Andi Durrant and Ben Watt of Buzzin' Fly Records.
Galaxy network program director Mike Cass says the development of a regular slot with Defected was an obvious step forward. "The Defected show will help keep Galaxy's specialist output fresh, offering our sound up to potential new listeners and keeping current listeners excited," he says. "For Defected, this gives them the opportunity to turn our audience on to their sexy sound."
Currently, Galaxy's combined share of 15- to 34-year-olds makes it the most-listened to commercial brand by the demographic and Cass says the Defected show was an opportunity to further strengthen their ties with this audience.
"Galaxy is always looking for new ways to freshen up our specialist output, making sure we stay on top of the latest offerings out there," he states. "This can be anything from presenters, tracks and musical genres. We have shows which vary in style from hip hop, dance, house, garage, R'n'B, and global Asian sounds."
With localised stations in Manchester, Birmingham, Yorkshire and North ...
- Hed kandi at the syndicate.
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