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From Adam Sherwin
It is complete nonsense to suggest that keeping the Brits winners secret "heightened the sense of anticipation among the media" [, as Brits PR Bernard Doherty claims] (Brits dominates column inches, MW 24.02.07). The winners have never been released in advance, except to artists, PRs, managers and record company bosses. What has occurred is that newspapers with early deadlines have been trusted with an embargoed list so that readers across Britain can have an opportunity to read an informed piece about the event. The Baftas and other awards ceremonies which welcome newspaper coverage understand that this information is kept to a handful of people and never communicated to guests inside the hall. Unfortunately, the telly-obsessed BPI just simply doesn't understood the concept of an embargo.
In the end, sufficient results were leaked before the awards for stories to be written - thanks to the organisers for playing Justin Timberlake's recorded acceptance speech through ...