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XL artist Devendra Banhart is currently holed up in an LA mansion recording the follow-up to 2005's Cripple Crow, but a track placement from a previous album in the latest European-wide Orange television campaign is serving to re-engage audiences with his music.
Banhart has sold almost 200,000 copies of his breakthrough set and XL is confident about building on that foundation with the new album, currently scheduled for a summer release. New management in the shape of famed Neil Young and Joni Mitchell curator Elliot Robert is also aimed at taking the artist to wider audiences.
The current Orange campaign draws on a track entitled Little Yellow Spider, lifted from Banhart's 2004 studio album Nino Rojo, and is airing intermittently across Europe for a six-month period.
XL managing director Ben Beardsworth says the tie-up was an ...