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Byline: Kenzie Burchell
While Giorgio Armani dabbles in hemp jeans and Stella McCartney showcases sustainable ecofriendly fashion on the catwalk, some hot new designers are focusing their entire lines around being green. Last month London Fashion Week hosted a crop of designers wholly committed to fair trade, ecologically friendly production and recycled materials.
Denmark-based Noir's latest cotton line mixes sexy with ethical. Women's tops made from treated organic cotton feel like silk, and coated cotton gives leatherette trench coats a dangerous look. Following in the footsteps of labels like Edun--Bono and wife Ali Hewson's high-end fashion line--Noir also adheres to fair-trade practices, producing its cotton in accordance with international labor safety, human-rights and environmental laws, and provides essential medicine and micro-loans to African cotton workers and farmers (noir-illuminati2.com ). Ciel, which offers a range of chiffon, silks and Peruvian alpaca fleece, partners with Save the Amazon Rainforest to offset the label's carbon footprint (ciel.ltd.uk ).
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