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DUBAI. Cultural fit.

Financial Mail

| February 23, 2007 | COPYRIGHT 2001 Johnnic Communications. (Hide copyright information)Copyright

(From Financial Mail)

Byline: Margaret Harris

DUBAI Cultural fit Ismail Hendricks The real prize Ismail Hendricks has just arrived from Cape Town when I interview him. From Dubai, he's in SA for a few days to attend a sales conference such is the lifestyle of the Auction Alliance (AA) Middle East general manager.

Hendricks relocated to Dubai in September last year to launch the company's Middle East office, and expects to spend the next five to 10 years there. The plan is to focus first on the United Arab Emirates (UAE), starting with Dubai, and then to expand into Oman, Saudi Arabia, Qatar, Kuwait and Bahrain. In fact, the company has already set …

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