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(From New Straits Times (Malaysia))
TIGER Woods, Roger Federer and Thierry Henry are Gillette's new brand ambassadors.
They will be fully integrated into Gillette brand programmes and will be leveraged through multi-faceted marketing initiatives, including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations in support of Gillette's premium shaving products.
The Gillette Champions programme is scheduled to roll out in over 150 markets in the first year, making this the largest current sports marketing initiative for the brand.
Consistent with the programme values, these three ambassadors were selected not only for their sporting …